More than pretty.

Petting Zoo offers a unique blend of creative strategy and well-crafted graphic design to create high-functioning, meaningful deliverables for its clients. 



Creative Strategy


Petting Zoo creates evocative communication narratives and implements strategic design solutions—those that fulfill communications goals, meet budgetary and schedule requirements, and exceed the expectations of their audiences.


Non-profit focused graphic design

Non-Profit FocuseD

Petting Zoo has over 15 years experience working with non-profit organizations specializing in the fields of community-building, youth development and education, and social and economic equity. We believe in the organizations we work with, and they trust us. 


built for clients


Petting Zoo creates customized solutions to help put the best version of its client forward. Our thinking, process and strategy is designed to ask the right questions to get to know you and determine how best to get you to the next level. 

A ten-year collaboration with one New York's best non-profits.


In 25 years, Harlem RBI has fulfilled its vision of becoming a model learning community where youth become healthy, educated and active global citizens who achieve excellence and change the world. And, it continues, to adapt, improve, and grow. In that time, it has been recognized as one of the very best in New York City. Petting Zoo is proud to have worked with Harlem RBI to help tell is story for over 10 years and build brand built on substance, but enhanced by style.



Designing to improve the chances for struggling students.


The GO Project's mission is to ensure that all under-resourced families with children who are significantly struggling in New York City public schools have access to coordinated, comprehensive, and effective supplemental resources to ensure their child thrives in school and in life. Petting Zoo works with GO to help effectively the communicate the compelling story of the impact it has on individual lives and showcase how its model can be leveraged to bring meaningful change city-wide.


Go Project Brochure by Petting Zoo

Helping an Upper East Side institution serve the whole city.


New York Common Pantry "is dedicated to reducing hunger throughout New York City while promoting dignity and self-sufficiency." They work toward the reduction of hunger and food insecurity through an array of programs that function to establish long-term independence for those they serve. Following a rebrand and broadening of  geographic range in 2014, Petting Zoo began working with the Pantry to develop a more refined way of telling their important story of growth, impact, and achievement in their annual reports.



Building the case to support great causes in the big league.


Major League Baseball Players Trust is the charitable arm of the Major League Baseball Players Association. The Trust brings players together to support worthwhile causes and encourage others in their communities to do the same. In 2016, Petting Zoo worked with the Trust to make the way it communicates about its mission and work easier to understand and more appealing to players in its annual report.



Putting fun design to work raising funds for serious causes.


For more than 100 years, SCO - Family of Services has worked to help "vulnerable New Yorkers build a strong foundation for the future." In 2014 they came to Petting Zoo to help produce clean, fun invitation designs to increase awareness and attendance of their main fundraising events.