The practice of design is more than layout and typography; it requires the use of critical listening skills, in-depth research, the ability to challenge assumptions (both those of the client and the designer), in order to create communications strategies, which are then visually manifest using pencils, inks, layout, typography, and computers.

Design, at its best, is a powerful communication tool and to that end, Petting Zoo continually seeks to develop ways to improve client/service provider understanding, create meaningful narratives, foster open collaborative teams, and execute appropriate* design solutions.

(* Appropriate solutions - fulfill conceptual and marketing goals, meet budgetary and schedule requirements, and exceed the expectations of their audiences.)